According to Maslow's hierarchy of needs, consumers are motivated to buy based on different needs. The lower level needs must be satisfied before higher level needs. Products appeal to different needs in the hierarch of needs.

Imagine you are selling a home security system to a family. What need would that product satisfy?

Select one:

a$.$

Physiological

b$.$

Belongingness and Love

c$.$

Safety

d$.$

Esteem