According to Mcdonalds income statement from years 2010-2014, what can you comment on the situation of the company, based on the following ratios and based ONLY IN THE INCOME STATEMENT.

Annual Data 2014-12-31 2013-12-31 2012-12-31 2011-12-31 2010-12-31 Ratio ROE- Return On Equity Book Value Per Share Operating Cash Flow Per Share Free Cash Flow Per Share 3 Annual Data 2014-12-31 2013-12-31 2012-12-31 2011-12-31 2010-12-31 Ratio ROE- Return On Equity Book Value Per Share Operating Cash Flow Per Share Free Cash Flow Per Share 3