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According to Michael E. Porter's 1996 Harvard Business Review article, What Is Strategy?, there are three main ways in which an organization can position itself
According to Michael E. Porter's 1996Harvard Business Reviewarticle, "What Is Strategy?," there are three main ways in which an organization can position itself in the market:
- Variety positioning.
- Needs-based positioning.
- Access-based positioning (1).
Consider the products and services you use the most.
1). As a marketing professional, which strategy would you suggest their organizations use to improve their positions in the market?
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