According to Michael Porter, whose ideas about business-level strategies heavily influence current strategic management theory, it is not possible for a company to be both a low-cost and a differentiated business.

• Do you agree with his position? Why or why not?
• If you disagree, provide at least one real world company example to support your response, along with a clear explanation of what your example illustrates.
• If you agree, provide an example ofeithera low-cost or a differentiated business, and discuss the potential negative results if the business attempted to combine strategies.