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According to Michael Porter's National Diamond theory when it comes to cluster creation and competitiveness. Think of a specific cluster that you can research and
According to Michael Porter's National Diamond theory when it comes to cluster creation and competitiveness. Think of a specific cluster that you can research and describe. Write the following about it:
- Location of the cluster and size in terms of output or dollars.
- A brief history of the cluster (when it started, how it started, what is unique about it, etc.).
- A description of the core companies in the cluster, the related industries as well as the supporting industries. For example, if I were to discuss the coffee cluster of the coffee-producing region of Colombia, the core companies would be those selling the actual coffee beans like Juan Valdez, Oma, Sello Rojo, and Cafe Quindio. Related industries would be the tourism industry (Happy Gringo tour company which offers a five-day tour to the coffee farms), companies that transport the coffee beans to be roasted like CafexCoop, and companies that supply the bags used by producers to sell the coffee beans, like Ofimax. An example of a supporting institution is the Federacion Nacional de Cafeteros or the National Federation of coffee growers of Colombia whose mission is to promote the production and exportation of Colombian coffee, as well as conduct research to improve coffee production and diminish the threat of pests.
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