According to Mike Cheslik for the Wall Street Journal: "Walmart's potential deal with TikTok may not only change the retail giant, but it could also reshape how Americans shop online. Video commerce, which allows users to shop while they watch viral videos, is already wildly popular in other countries."

1. What is your opinion about online shopping and Video commerce? Is this market related to Internet monopolies discussed in Section 9.6 in the textbook?
2. Do you think the online market is a monopoly? Explain your position in relation to the main characteristics of a monopoly.
3. In your opinion, what are the potential impacts of the deal between Walmart and TikTok for online shopping? Present and defend at least two impacts. In your elaboration, explain which segment of the market is likely to be affected, consumers or producers. Would advertising play any role in the deal between Walmart and TikTok?