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According to our course material which statement regarding segmentation is most accurate? Psychographics attempt to understand individual differences Lifestyles, activities and opinions describe segmenting the
According to our course material which statement regarding segmentation is most accurate?
Psychographics attempt to understand individual differences
Lifestyles, activities and opinions describe segmenting the market by demographics
Demographics attempt to discover how individuals are dissimilar
Demographics are sufficient to understand the target market
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