According to Padgett and Loos, all of the following are true of claims they make concerning the importance of proper retailer fit EXCEPT:

Discount stores are known for having low prices and operating as mass merchandisers.

Retailer reach is the capacity of a retailer to attract customers in a producer's target market$($s$).$

Producers should not be concerned with whether the image of a retailer matches well with their product or brand since retailer image varies significantly by consumer type.

Assessing retailer fit can be simplified by addressing the following question: Does my brand belong in a particular retail store?