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According to Padgett and Loos, all of the following are true claims of the various adaptor categories for diffusion of innovation EXCEPT: Non - adopters
According to Padgett and Loos, all of the following are true claims of the various adaptor categories for diffusion of innovation EXCEPT:
Nonadopters tend to adopt innovations merely as a matter of necessity, often when the prior technology is becoming difficult to find.
Innovators refer to the first group of people to buy a new product.
The late majority tends to be skeptical of the change often related to lower levels of education and lower social standing than the early majority.
The early majority tends to be well educated, somewhat older than early adaptors and innovators, and are often more risk averse than early adopters by choosing to wait until bugs are worked out of product technology.
Early adopters tend to have high levels of opinion leadership, relatively young, and well educated.
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