According to Peloton, "53% of U.S. bike purchasers now have household incomes of under $100k and this figure is growing." Furthermore, "67% of U.S. bike purchasers are aged 25 - 44. Both these statistics indicate that, the company's target audience is: O concentrated. O accessible and substantial. O identifiable and measurable. O substantial. responsive and substantial.

According to Peloton, " 53% of U. S, bike purchasers now have household incomes of under $100k and this figure is growine" Furthermore, " 775 of U.S, bike purchasers are aged 2544. Both these statistics indicate that, the compam/s target audience is: concentrated: accessibie and sulstantial. identifoble and mexurable subitantst. reiporsive and ubutantial