According to Peter F. Drucker, who indicates that management is the most important activity in our society. And it is a central activity in our civilization. Set in the case, which is the correct alternative The companies that decided to act in favor of the community was just one more procedure requested by the manager of the company. The company, in its effort to integrate into the community, must develop communication and operational strategies to participate in the growth of the city and the sustained growth of the company. The decision they have made in the management of the company is the reflection of a manager's whim, to earn more money. The company begins to manage without planning and control, for only then can it increase its resources under the decisions of those who know how to carry them out