Question
According to Plummer (1974), the most widely used approach to lifestyle measurement has been consumers' a.needs, wants and demands b.income, education and occupation c.motivations, perceptions
According to Plummer (1974), the most widely used approach to lifestyle measurement has been consumers'
a.needs, wants and demands
b.income, education and occupation
c.motivations, perceptions and attitudes
d.activities, interests and opinions
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Foundations of Marketing
Authors: William M. Pride, O. C. Ferrell
3rd Edition
618973370, 547154569, 9780618973378, 978-0547154565
