Question
According to Porter and Kramer (2011), firms need to create shared value. What does creating shared value mean? How does this approach differ from prior
According to Porter and Kramer (2011), firms need to create shared value. What does "creating shared value" mean? How does this approach differ from prior approach to corporate social responsibility? How should a company create shared value in an international business context?
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Strategic Management
Authors: John A. Pearce II , Richard B. Robinson
12th Edition
007128950X, 978-0071289504
