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According to Porter s 5 5 Forces, if threat of substitution is high, a company s strategy should focus on a. Investing in unique products
According to Porters 5 Forces, if threat of substitution is high, a companys strategy should focus on
a. Investing in unique products
b. Increasing buyers switching costs
c. Creating isolating mechanisms
d. Standardizing specifications for parts
e. Offering wider product accessibility
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Marketing
Authors: Roger Kerin, Steven Hartley, William Rudelius
16th Edition
1264218753, 978-1264218752
