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According to Porter, the generic competitive strategy that reflects the ability of the corporation or its business unit to design, produce, and market a comparable
According to Porter, the generic competitive strategy that reflects the ability of the corporation or its business unit to design, produce, and market a comparable product more efficiently than its competitors is called
competitive scope.
differentiation.
cost leadership.
diversification.
focus.
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Organization Theory And Public Management
Authors: Jonathan R. Tompkins
1st Edition
053417468X, 978-0534174682
