Question
According to product definition, can we call idea - a product? a. Yes, as anything that can be offered to a market for attention, use
According to product definition, can we call idea - a product?
a. Yes, as anything that can be offered to a market for attention, use or consumption that might satisfy want or need
b. Yes, only if it is an idea how to produce material product.
c. No, only material objects are products.
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International marketing
Authors: Philip R. Cateora, Mary C. Gilly, John L. Graham
15th Edition
9789339204464, 9780073529943, 9339204468, 007352994X, 978-0077446956
