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According to RBV , for a resource to provide a sustainable competitive advantage, it must be: A ) Easily obtainable and common. B ) Valuable,

According to RBV, for a resource to provide a sustainable competitive advantage, it must be:
A) Easily obtainable and common.
B) Valuable, rare, inimitable, and non-substitutable.
D) Based on external market trends.
C) Focused on financial gain only.
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