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According to Reichheld's article, The One Number You Need to Know, the most effective question is likely to be A. How satisfied are you with

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According to Reichheld's article, The One Number You Need to Know, the most effective question is likely to be A. How satisfied are you with the company's overall performance? B. How strongly do you agree that the company sets the standard for excellence in its industry? C. How likely is it that you would recommend the company to a friend or colleague? D. If you were selecting a similar provider for the first time, how likely is it that you would choose our company

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