According to research, during good economic times, those considered middle class, are more likely to purchase an automobile that is a little out of their price range because they have extra money. Those that are considered upper class, are not affected by the economy or buying regardless of if the economy is good or bad (expansion or contraction). The bottom line is the state of the economy will affect the middle class more so than those in the upper class.

Consider the DFW area. Although the economy is pretty good currently, since 2020, inflation have increased, prices have increased, some organizations have ceased to exist, and money is not as plentiful prior to 2020.

Since 2020, the sales from the middle class have decreased on the BWM 5 Series and you have been given the task of increasing the sales on this vehicle from this market.

Here is a brief description of the vehicle. Click on the link

https://cars.usnews.com/cars-trucks/bmw/5-series/photos-exterior

Although the price tag can vary from $54,200-$142,000, depending on the model, the basic model of $54,200 is your focus. Knowing the price is $54,200 and after reading the description of the vehicle, who specific is your market regarding demographics and what advertising medium would you use? Before answering these questions, research those that buy this type of automotive. Be sure to validate your answers with legitimate sources.

- (a) consider the demographics of the marketing segments (age range of your market, family, single, income range, educational level, occupation, etc.

-(b) where would you advertise to get the attention of this market?