Marketing should address issues such as who are our customers, what are, our demographics for marketing, how do we promote brand name recognition, and how do we create loyalty? Marketing business products and services correctly, to the precise people, in the right demographic area, with the correct message can be challenging.

Watch the 9 minute, the 39-second video below titled Sales vs. Marketing: Which is More Important?

Sales VS Marketing: Which is More Important?

• Describe two "new" points of learning from the video you feel are important to an organization's marketing and sales force and explain your reasoning.