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According to Santos and Williamson (2015), many multinationals based in advanced economies have failed in competition with local firms in emerging economies. Why did these

According to Santos and Williamson (2015), many multinationals based in advanced economies have failed in competition with local firms in emerging economies. Why did these multinationals fail? If you were hired as a CEO of one of such multinationals, what would you do to address the challenges you face in emerging economies?

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