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According to Sasser et al . ( 1 9 7 8 ) , services differ from manufactured products in four ways. Intangibility, inseparability, perishability and

According to Sasser et al

. (1978),

services differ from manufactured products in four ways. Intangibility, inseparability, perishability and

_______________?

Homogeneity

Heterogeneity

Intractability

invisibility

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