According to Terry Hill of the London Business School, there is a process for setting strategy that is centered on the identification of the order-winning criterion (OWC). Which is true of this process? Answers: The OWC process is limited in that it can work well with service strategies but is not well-associated with manufacturing enterprises. Once the OWC is identified, then corporate objectives should be identified, planned, and executed. Examples of order-winning criteria include return on investment, delivery speed, price, and quality. Reaching consensus on the OWC is vital and involves segmenting the business into smaller markets that can each be identified with an OWC