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According to Texas A and M professors Parasuraman, Zeithamel, and Berry, the service quality dimension of assurance refers to caring, individualized attention from employees when

According to Texas A and M professors Parasuraman, Zeithamel, and Berry, the service quality dimension of "assurance" refers to caring, individualized attention from employees when providing service. promptness in providing service to customers. employees' ability to inspire trust and confidence when providing service

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