According to the 5 Cs, 4Ps, and STP,

use one company/brand from the four choices below:

• Mazda Miata
  • 181 hp. 151lb of torque. A curb weight under 2,400 pounds. Behind the wheel of the Miata, numbers transform into beautifully visceral, windswept joy. One of the many secrets to this exhilarating drive lies in its ideal power-to-weight ratio. You feel as though your Miata is connected to you, anticipating, and answering your every command.
  • Every Miata is engineered with the driver in mind.
• Netflix
  • Netflix is a global streaming entertainment service offering movies and TV series commercial-free, with unlimited viewing on any Internet-connected screen for an affordable, no-commitment monthly fee. Netflix is a focused passion brand, not a do-everything brand.
  • We are a relief from the complexity and frustration that embody most MVPD relationships with their customers. We strive to be extremely straightforward. There is no better example of this than our no-hassle online cancellation. Members can leave when they want and come back when they want.
  • We are about the freedom of on-demand and the fun of binge viewing. We are about the flexibility of any screen at any time. We are about a personal experience that finds for each person the most pleasing titles from around the world.
• Dillard's
  • Dillard's was founded by William T. Dillard in 1938 in Nashville, Arkansas with an $8,000 investment in a hometown department store. Today, Dillard's, Inc. ranks among the nation's largest fashion retailers,operating 250 Dillard's locations and 32 clearance centers spanning 29 states and an Internet store. The company focuses on delivering style, quality, and value to its customers by offering premium apparel, beauty, and home collections from both national and exclusive brand sources. Dillard's complements this curated merchandise assortment with exceptional, client-focused customer care.
• Bosley Hair Club
  • Mission: The hair on your head and face frames and paints the image you present to the world. At Bosley, we know that it takes an artist's eye as well as a physician's skill to recapture the hairstyle that makes you unique. Our physicians utilize the latest techniques in medical hair restoration to craft a solution that's specifically tailored to your situation.
  • Hair restoration only comes with experience, and no one has more experience in natural hairline design than we do. Since each patient's hair loss profile is unique, a physician needs to consider a wide range of factors in order to ensure the best possible outcome. And the best way to successfully evaluate and solve for these factors is through the experience of having produced thousands of successful results.

Template:

Customers

Who are the current customers/users? Include information related to demographics, psychographics and buying behavior, price sensitivity, customer satisfaction and loyalty.

For example: include information such as whether the brand is trying to appeal to a certain social or cultural group and how customers perceive the product/brand. It's also possible to include demographic information related to age, educational attainment, geographic area, gender, race, employment status and/or home ownership. Additionally, you can discuss psychographic information which includes those attributes that relate to personality, values, attitudes, interests, or lifestyles of people.

This area is also related to situational life stages as well as customer beliefs, and how customers want to see themselves and be perceived. Some examples of psychographic groups include video gamers, soccer moms, sports fanatics, hipsters, and single moms. Life cycle stages include retirees, new homeowners, college students, and new parents. Be aware that some products or brands may appeal to a wider customer base than others.

(Insert response of at least five good original sentences here.)

What do the customers buy/use of value from the business?

(Insert response-at least four good sentences here.)

What changes can the company/brand expect in the future? How can the company/brand better serve its customers?

For example, you could include information about the current demand for the product or brand, and how it is changing or has changed including possible variations or modifications in the future. You may also determine/discuss if the brand/company can take advantage or has taken advantage of the changes. It's also possible to consider and talk about whether the product or brand is a less-expensive substitute, perhaps, or maybe a product or brand that is easier to use with more features.

(Insert response of at least four good sentences here.)

List three opportunities you have identified in your personal assessment of the business. Make sure to explain why you call each item an opportunity.

1. (Insert response of at least one or two sentences addressing why label this an opportunity.)
2. (Insert response of at least one or two sentences addressing why label this an opportunity.)
3. (Insert response of at least one or two sentences addressing why label this an opportunity.)

List three threats you have identified in your personal assessment of the business. Make sure to explain why you call each item a threat.

1. (Insert response of at least one or two sentences addressing why label this a threat.)
2. (Insert response of at least one or two sentences addressing why label this a threat.)
3. (Insert response of at least one or two sentences addressing why label this a threat.)

Company

Current State

This section discusses the brand as it is currently.

List three strengths you have identified in your personal assessment of the business. Make sure to explain why you call each item a strength.

1. (Insert response of at least one or two sentences addressing why label this a strength.)
2. (Insert response of at least one or two sentences addressing why label this a strength.)
3. (Insert response of at least one or two sentences addressing why label this a strength.)

List three weaknesses you have identified in your personal assessment of the business: Make sure to explain why you call each item a weakness.

1. (Insert response of at least one or two sentences addressing why label this a weakness.)
2. (Insert response of at least one or two sentences addressing why label this a weakness.)
3. (Insert response of at least one or two sentences addressing why label this a weakness.)

Future State

This section deals with what the company and/or brand needs to become.

How can the company/brand improve its weaknesses and maintain or grow its strengths? Suggest how the company/brand can improve upon the things it does well and not so well.

(Insert response of at least four good sentences answering all questions here.)

Collaborators

Define the business partnerships.

Discuss the company/brand's current partnerships. Use a new partnership that may be a good for the business or brand to undertake and discuss why suggest this partnership.

1. (Insert response of at least two good sentences about the current partnerships.)
2. (Insert response of at least two good sentences about proposed new partnerships.)

Competitors

Who are the main competitors to your chosen brand or company? Label and discuss the top three competitors and why you consider them a competitor.

1. Competitor 1: (Identify this competitor and provide at least two good sentences addressing why these leading competitor.)
2. Competitor 2: (Identify this competitor and provide at least two good sentences addressing why these leading competitor.)
3. Competitor 3: (Identify this competitor and provide at least two good sentences addressing why these leading competitor.)

Recommendations

Based upon the analysis you just completed in this worksheet, what are three key recommendations you could pass along to management regarding the future direction of the company you selected? why use these strategies, why should they be undertaken, and how they would work for the business.

1. Recommendation #1 and Justification of the Recommendation: new recommendation and discuss in at least two good sentences)
2. Recommendation #2 and Justification of the Recommendation: new recommendation and discuss in at least two good sentences)
3. Recommendation #3 and Justification of the Recommendation: new recommendation and discuss in at least two good sentences)