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According to the article, Demand forecasting is the process of understanding and predicting customer demand in order to make smart decisions about supply chain operations,

According to the article, Demand forecasting is the process of understanding and predicting customer demand in order to make smart decisions about supply chain operations, profit margins, cash flow, capital expenditures, capacity planning, and more. If forecasting is so important to predicting customer demand, describe how you will choose the right forecasting techniques and which ones you plan to use

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