According to the article, $$Studies by NielsenIQ found that the private label sector commands $24\mathrm{.}3\%($up from $22\mathrm{.}8\%$ in $2019)$

of total basket value sales in South Africa, translating to R$71$bn in annual sales as of May $2021.$ Based on this research finding, appraise the

FIVE $(5)$ advantages of the $$growing prominence of private$-$label brands.$$ Support your answer with relevant case study examples.