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According to the article When Consumers Prefer Simple Packaging, when consumers see minimalist packaging (such as minimal text, fewer colors, and plain white or neutral
According to the article "When Consumers Prefer Simple Packaging," when consumers see minimalist packaging (such as minimal text, fewer colors, and plain white or neutral boxes), they infer that the product inside contains few ingredients. That, in turn, leads them to assume the product is more pure than similar products in busier packaging and worth paying a premium for. Group of answer choices True False
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