According to the authors of the article, "Selling to the Poor" which of the following is a mistaken assumption that global companies might have about the BOP $($bottom of the pyramid$)$ markets?

Marketers operating in BOP markets will be criticized for exploiting the poor.

People in BOP markets cannot use advanced technology.

All of the above are mistaken assumptions discussed by the authors.

The poor are too concerned with fulfilling basic needs to "waste" money on nonessential goods.

The poor have no money.