1. According to the book "Subliminal: How Your Unconscious Mind Rules Your Behavior". Mlodinow discusses a study in which consumers try two types of jam and then state their preference. They then think they are sampling their preferred jam again, but instead unbeknownst to them are sampling the jam they didn't like. The vast majority of consumers didn't realize they had sampled the jam they didn't like a second time. This demonstrates what?
2. According to the book The Rational Animal Southwest Airlines secret to success is most related to which ultimate motive?
3. According to Chapter 4 in the book The Rational Animal the authors use an example of auditory looming (a bias to sense that approaching sounds are going to arrive sooner than they really will) to demonstrate what?