Question
According to the case 'LEGO in the age of digitization (A)', I was assigned to answer this question. In retrospect, was it a mistake for
According to the case 'LEGO in the age of digitization (A)', I was assigned to answer this question.
In retrospect, was it a mistake for the LEGO Group to launch LEGO Universe? Could you please also give me the supporting ideas for your answer? Thank you so much in advance.
For your information, LEGO Universe is an online game from LEGO, which is shut down after no more than 2 years of launching due to sluggish growth.
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Essentials of Marketing Research
Authors: Joseph Hair, Mary Wolfinbarger, Robert Bush, David Ortinau
2nd edition
73404829, 978-0073404820
