1. According to the conjoint analysis, what price gives Others the most utility?

(~$: )

Is this really the absolutebest price to charge out of all possible prices? Why or why not?

Why is it different than the ideal price suggested by the MDS map?

How important is it to charge the "right" price to Others?

\f\fINDUSTRY PRACTICE - FIRM A PERIOD 6 MULTIDIMENSIONAL SCALING - IDEAL VALUES (-20 TO +20) Segment Economy Performance Convenience Buffs 3.2 15.5 -2.7 Singles 6.2 2.1 5.5 Pros -13.4 8.0 9,4 HiEamers -11.7 10.5 72 Others 11.2 -4.3 1.3\fPerformance Ideal Value Point Evolution - Economy & Performance HiEamem (P6) \"A\". Singles [P61 Economy P0 = Period zero P6 = Period six \fRelationship between PRICE and perceived ECONOMY 20 15 10 5 -5 -10 -15 -20 200 250 300 350 400 450 500 550\f\f\f\f\f