Target segments are the segments that offer the best opportunity in that they are highly:

1. Skilled and knowledgeable, responsive, profitable and actively seeking innovation in products.
2. Will pay a premium for differentiated brands and a robust feature set
3. Identifiable, substantial, reachable, responsive and profitable
4. Both A & B
5. None of the above

First to market is:

1. The best way to own the market and gain marketshare.
2. Not a guarantee of future success. Many companies that were first to market have failed.
3. A way to help companies fail fast and learn.
4. A way to prove MVP and what types of products the market will accept.

Multi-sided Platforms (MSPs) benefit customers by

1. Selling things at the lowest price possible allowing bidding.
2. Reducing friction between parties that are looking to transact or exchange value.
3. Automatically mitigating adverse selection of user bases.
4. Items B & C are true.
5. None of the above.

The best way to measure the voice of the customer (VoC) on a large-scale is:

1. Interviews
2. Jobs-to-be-Done
3. Focus Groups
4. Surveys

Perceptual mapping creates the following benefits:

1. Defines whether or not there is first mover advantage.
2. Clarify the competitive landscape and help identify white spaces.
3. Helps a firm understand the product (or offering) dimensions that drive value to customers.
4. Items B & C are correct.
5. None of the above.

The problem with simply "asking customers what they want" is that:

1. Customers will often fail to communicate their true drivers or motivations.
2. Customers will often express a desire for products or features that are simply not achievable
3. Customers will often express a high desire for things they do not truly value or have a willingness-to-pay (WTP)

One of the problems with using demographics as the basis for segmentation is:

1. Correlation is not causation. Just because a customer segment shares an attribute does not mean that attribute explains a customers actions or decisions.
2. Correlation is causation. Attributes often explain customer behavior. If there is statistical significance then an attribute does explain behavior.
3. Customers have many demographic attributes.
4. None of the above.

In Agile product development the key is to plan, design, build, test, review and launch and through these iterations consistently improve.

1. True
2. False

A major difference between early adopters and innovators versus the early & late majorities and laggards is:

1. Innovators and early adopters are more willing to take risks on minimum viable product (MVP).
2. Early & late majorities and laggards have more financial discretionary spending to take risks.
3. Innovators and early adopters expect products that far exceed minimum viable product standards (MVP).
4. None of the above.

Demographics are often the best way to establish segmentation

1. True
2. False