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According to the elaboration likelihood model, people must be both centrally. A B C D Motivated and able Motivated and volitional Able and volitional
According to the elaboration likelihood model, people must be both centrally. A B C D Motivated and able Motivated and volitional Able and volitional Capable and habitual and to process
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Consumer Behavior Buying, Having and Being
Authors: Michael R. Solomon
12th Global Edition
978-0134129938
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