According to the extract, Total Quality Management (TQM) is a combined effort of both top level management as well as employees of an organisation to formulate effective strategies and policies to deliver high quality products which not only meet but also exceed customer satisfaction As the General Manager of a food store (Fresh Foods), elaborate on strategies your store can take to ensure that the customers are focused on and that there is continuous improvement of all organisational processes to ensure that the needs and expectations of the customers are met