According to the Harvard Business Review article, "The Hard Side of Change Management," why do two out of every three transformation programs fail? According to the Harvard Business Review article, "The Hard Side of Change Management," why do two out of every three transformation programs fail? Companies don't pay enough attention to the soft side of change. All of these answers are correct. Companies overemphasize the soft side of change: leadership style, corporate culture, employee motivation. Companies overemphasize the people aspect of the organization. Companies overemphasize the hard side of change: Duration, Integrity, Commitment, Effort