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According to the In the News article titled Starbucks Ups the Price of Iced Drinks, Starbucks raised the price of iced coffee, frappuccinos, and other
According to the In the News article titled Starbucks Ups the Price of Iced Drinks, Starbucks raised the price of iced coffee, frappuccinos, and other cold drinks. When it chose to up the prices, Starbucks was: A) Losing sales to its competitors and therefore needed higher prices to maintain revenue B) Relying on very elastic demand C) Relying on the economy to improve in order to offset the loss in sales as a result of the price hikes D) Relying on brand loyalty to prevent a significant loss in sales
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