According to the Launching Krispy Natural: Cracking the Product Management Codecase study

Case Study Question:

Compare and contrast the design and implementation of two different test markets (i.e. the two locations) in this case. Based on this evaluation, would you recommend the national launch of the Krispy Natural? Why or why not? Justify your responses based on the case data and theory.

Tips:

• This case involves two test market locations. How did the implementation of the test market differ in each location (if at all)? How might that impact the evaluation of the test market results?
• Think practically - was the design and implementation of the test market sustainable for a national product launch? How might that impact your evaluation of the research design and subsequent test market results.
• Consider the issue of triangulation of the research.