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According to the Lii at al. article on CSR, what are some of the benefits of CSR intiatives? Question 5 options: Adding value and realizing
According to the Lii at al. article on CSR, what are some of the benefits of CSR intiatives? Question 5 options: Adding value and realizing that same value interms of charging premium prices and enhancing customer loyalty Attracting better human resources Attracting more capital resources All of the Above
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Strategic Brand Management Building Measuring And Managing Brand Equity
Authors: Kevin Lane Keller
3rd Edition
0131888595, 9780131888593
