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According to the marketing concept, an organization should try to a . provide products that satisfy customers' needs and allow the organization to achieve its
According to the marketing concept, an organization should try to
a provide products that satisfy customers' needs and allow the organization to achieve its goals.
b view selling activities as the major means of increasing profits.
c consider shortrun objectives and cash flow needs before developing new products.
d define its business as "making a product."
e put most of its emphasis on marketing activities and be less concerned with finance, accounting, and personnel.
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