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According to the Padgett and Loos textbook, all are the following are true of the SPENT ( pp . 4 6 - 5 4 )
According to the Padgett and Loos textbook, all are the following are true of the SPENT pp acronym for the MacroEnvironment to marketing EXCEPT:
The PoliticalRegulatoryLegal environment generally includes the following major categories: competition, product safety, pricing, advertising and promotion, and privacy.
The NaturalEnvironmental component to the macroenvironment includes issues related to natural resources and sustainability.
The Technological environment has both a good and bad side since it offers consumer benefits while simultaneously introducing more complex difficulties.
The EconomicFinancial environment is trending toward markets becoming increasingly intertwined and businesses as increasingly global.
The SocialCultural environment continues to trend toward less diversity.
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