According to the planning cycle that we discussed, at length, what is the first step in developing a marketing strategy? Conduct research Pick an audience Determine objective Choose a social media platform What's the relationship between various levels of business plans as discussed in class: Marketing Plan-->Business Plan-->Content Plan Business Plan-->Marketing Plan-->Social Media Marketing Plan O Business plan-->Financial plan-->Social Plan Content Calendar-->Financial Plan In the extended Marketing Mix, which of the following does NOT describe PROCESS: How your food is served in a restaurant Spatial design and layout If your hotel bar is accessible by wheelchair How your customer moves around the amusement park What should a business mission statement answer: O Define what a company is and why it exists O What your dreams and ambitions are O State the budget and purpose of a campaign Communicate your religious beliefs to your community