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According to the Resource Based View (RBV) of strategy, when a resource or capability is valuable, rare, hard to imitate, and nonsubstitutable, firms may gain

According to the Resource Based View (RBV) of strategy, when a resource or capability is valuable, rare, hard to imitate, and nonsubstitutable, firms may gain According to the Resource Based View (RBV) of strategy, when a resource or capability is valuable, rare, hard to imitate, and nonsubstitutable, firms may gain A sustainable competitive advantage. Competitive parity A temporary competitive advantage. A complex competitive advantage

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