According to the textbook, what is the problem with Outbound marketing? it interrupts consumers and consumers block out these interruptions outbound marketing only works if the company has a lot money consumers watch too much television none of the above Question 2 (Mandatory) (6.666 points) Why is it important to understand how consumers shop? In order to set prices because a marketer needs to match the way a product is sold with the way consumers shop because consumers don't like to shop without a discount none of the above Question 3 (Mandatory) (6.666 points) A marketer needs to track progress on their website. What does tracking involve? Estimating the number of visitors that try the competitor's sites. Estimating the number of searches performed on Google daily Measuring your number of subscribers, your number of links to your site from other sites, your reach through social media Estimating the number of words per page Question 4 (Mandatory) (6.666 points) According to the textbook, what are the three new ways consumers search for information? in-person, by mail, over the phone in the Yellow Pages, the Pennysaver and flyers search engines, blogs and social media television, cable and Facebook Question 5 (Mandatory) (6.666 points) In a hub model, the small circles represent: Question 5 (Mandatory) (6.666 points) In a hub model, the small circles represent: your site the competitors other sites linking to your site no sites Question 6 (Mandatory) (6.666 points) An RSS feed changes your site from: active to inactive static to living slow to fast none of the above 2uestion 7 (Mandatory) (6.666 points) Why should a website be a 'hub'? a hub structure is more cost efficient It shouldn't be a hub. Companies should use the 'megaphone' or 'one way' sales message because a hub is a collaborative center of community because a hub reduces the number of inbound links to a site Question 8 (Mandatory) (6.666 points) A method for creating a winning Inbound strategy is: to be all things to all consumer to be the best within your defined market to attract consumers within your region only none of the above Question 9 (Mandatory) (6.666 points) The term 'Remarkable' in Chapter 3 refers to: How unique a company's value proposition is compared to the competition the popularity of a company slogan How many people make remarks about your company on Twitter none of the above Question 10 (Mandatory) (6.666 points) In a hub model, the large circle in the middle represents the competitors your site other sites no sites Question 11 (Mandatory) (6.666 points) An RSS feed is: A Really Simple Source a way to push your consumers to other sites in your network technology that allows content to be published and pushed to those users that subscribe to the feed none of the above Question 12 (Mandatory) (6.666 points) According to your textbook, Apple's iPod was successful because; 'Techies' dominated the market The MP3 category was crowded with similar products Apple simplified the product and expanded their market beyond 'techies' none of the above Question 13 (Mandatory) (6.666 points) Outbound marketing is: spreading the word about your product using email, telemarketing, direct marketing. TV, radio, print ads and expos. getting Oprah or a celebrity to talk about your product. creating an interesting and creative store layout. marketing outside your local or regional area Question 14 (Mandatory) (6.666 points) Which statement is true? Unremarkable ideas are easily found on the internet Remarkable ideas are unique and valuable and spread quickly on the internet Remarkable ideas are copied from company to company Unremarkable ideas will become popular again like fashion styles