Question
According to the video IMG Worldwide 1-What product is a college athletics department selling? 2-Discuss how a college sports fan might go through the
According to the video "IMG Worldwide"
1-What "product " is a college athletics department selling?
2-Discuss how a college sports fan might go through the buying decision process, providing examples for each stage.
3-Of the four sets of factors affecting consumer behavior, which most strongly affects how college sports fans consume a sport?
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The law of marketing
Authors: Lynda J. Oswald
2nd Edition
2901439079248, 1439079242, 978-1439079249
