According to the World Health Organization (WHO), globally, it is estimated that 3.8 million people die because of exposure to indoor smoke from dirty cookstoves and fuels, and 4.2 million people die of ambient (outdoor) pollution. With the benefit of hindsight, assume you had decided to form a healthcare consulting company with the mission of saving as many lives as possible.

1. What are the opportunities your consulting company will pursue and what opportunities it will not pursue?

2. Conduct a SWOT analysis of your operating environment.

3. Make a case for the important role IT will play in your consulting company.