According to this Scoreboard and Company Reports from (North America, Europe-Africa, Asia Pacific, Latin America), What do you think each companies strategies?
Industry 1 Scoreboard Game to Date Scoreboard Year 8 RANK OVERALL G-T-D SCORE LE. B-1-12 SCORE SCORE COMPANY NAME OVERALL BONUS SCORE POINTS 1 Bright Magic 111 94 103 1 104 2 tie) Axcell 107 84 96 0 96 2 (tie) Enterprise Chingu 107 84 96 0 96 2 (tie) Camera 360 106 83 95 1 96 5 (tie) Future Focus 104 83 94 0 94 5 (tie) Hexagon 104 82 93 1 94 7 1 Company 74 58 66 0 66 8 Definition of Succes 59 46 53 0 53 9 Go Cam 58 43 51 1 52 1 Overall (game-to-date) Investor Expectation score. 2 Overall (game-to-date) Best-In-Industry score. Combined Investor Expectation and Best-In-Industry scores based on instructor-established 50%-50% weighting Industry 1 Competitive Intelligence Reports - Comparative Competitive Efforts L Ind. Avg. 299 5.4* 76 3.6 47 100 4,088 8.27 3,714 2. 169 5.0 14.9% 207 339.0 0.0 3390 11.1% North America Competitive Efforts by Company A B C D E F G H I AC CAMERA SEGMENT Price (average wholesale per unit) 285 328 359 250 324 310 350 261 225 P/Q Rating (1 to 10 stars) 5.3* 5.6* 6.3* 4.5* 5.5* 5.9* 5.6* 5.5* 4.1* Brand Reputation prior year image) 65 72 79 76 79 78 71 94 66 Number of Models 3 4 4 4 3 3 4 4 3 Retail Multi-Store Chains 32 53 57 54 56 45 37 54 32 Outlets Online Retailers 66 120 118 120 121 87 80 118 66 Local Retailers 2,760 4,650 4,936 4,913 4,912 3,600 3,333 4,927 2,760 Retailer Support (5 per unit) 5.97 9.85 9.30 9.82 6.899.00 7.828.64 7.18 Advertising Budget (5000) 2,525 3,200 3,400 5,000 3,400 2,400 3,000 8,000 2,500 Website Displays (5000) 1,525 1,500 1,400 3,500 2,300 1,800 2,000 4,000 1,500 Sales Promotions Weeks 4 6 16 2 3 3 2 8 1 Discount 20.0% 14.0% 17.0% 15.0% 15.0% 15.0% 100% 18.0% 10.0% Warranty Period (chays) 360 180 180 180 360 180 180 180 60 Demand for ACC Units (000s) 284.8 314.7 344.2 432.8 319.5 300.1 249.3 567.4 238.3 Gained/Lost (due to stockouts) +4.3 +4.7 +5.2 -39.1 +4.8 +4.5 +3.7 +8.5 +3.6 AC Camera Units Sold (0001) 289.1 319.4 349.4 393.7 324.3 304.6 253.0 575.9 241.9 Market Share 9.5% 10.5% 11.5% 12.9% 10.6% 10.0% 8.3% 18.9% 7.9% Special AC Camera Contracts Discount Offer (% off standard price Value Index 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0 0 0 0 0 Special Contract Units Sold (000) 0 0 0 0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 UAV DRONE SEGMENT Price (average direct sales per unit) 1,500 1,566 1,559 2,000 1,550 1,420 1,500 1,180 1.100 Discount to Online Retailers 10% 18% 15% 16% 20% 15% 8% 15% 15% P/Q Rating (1 to 10 stars) 5.0* Brand Reputation prior year image 5.6* 6.2* 6.3* 5.5* 5.8* 5.0* 5.1 4.0* 65 72 79 76 79 78 71 94 66 Number of Models 1 3 2 4 2 2 4 2 2 Online Retailers 36 47 50 35 52 43 32 58 32 Website Displays (5000s) 1,800 1,800 2,000 3,000 2,500 2,000 2,000 5,000 1,500 Search Engine Advertising (3000) 3.700 1.900 2.600 4.000 2.500 2.500 2.100 4.000 1.500 Retailer Recruitment (per unit) 112.15 112.61 100.88 107.14 69.87 35.86 40.54 125.89 72.87 Warranty Period (days) 360 180 180 180 180 180 120 60 Drone Unit - Direct company website) 50.2 47.3 53.2 40.3 48.8 53.5 59.4 82.3 43.5 Demand 3rd-Party Retailers (0005 10.7 22.2. 22.8 28.0 22.9 19.8 14.8 39.7 15.7 Total Demand 60.9 69.5 76.0 68.3 71.7 733 74.2 122.0 59.2 Gained/Lost (due to stockouts) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 UAV Drone Units Sold (000) 60.9 69.5 76.0 68.3 71.773.3 74.2 122.0 59.2 Market Share 9.0% 10.3% 11.3% 10.1% 10.6% 10.9% 11.0% 18.1% 8.8% Avg. Discou Avg. Value Total Units 0.0 o 1,486 14.7% 5.4* 76 2.4 43 2,400 2.756 91.98 173 + 53.2 21.8 75.0 0.0 75.0 11.19 120 Industry 1 Competitive Intelligence Reports - Comparative Competitive Efforts KL Ind. Avg. 270 76 294 5.4* 76 3.6 41 85 3,507 8.64 2.533 1,790 5.0 14.7% 207 291.0 0.0 291.0 11.15 Europe-Africa Competitive Efforts by Company B DE F H I AC CAMERA SEGMENT Price (average wholesale per unit) 331 359 240 324 300 350 248 225 P/Q Rating (1 to 10 stars) 5.3* 5.6* 6.3* 4.5* 5.5* 5.9* 5.6* 5.5* 4.1* Brand Reputation prior year image 65 72 79 79 78 71 94 66 Number of Models 3 4 4 4 3 3 4 4 3 Retail Multi-Store Chains 24 48 48 50 50 44 29 49 24 Outlets Online Retailers 51 100 104 107 104 83 61 102 51 Local Retailers 2,050 4,276 4,310 4,274 4,311 3,550 2,476 4,266 2,050 Retailer Support (per unit) 5.72 10.44 9.20 9.90 9.29 9.42 8.11 8.39 7.29 Advertising Budget (5000s) 1.200 3,000 2,900 2.500 2,900 1,900 2,000 5,000 1,400 Website Displays (5000s) 1.210 1.500 1,400 2.500 1.800 1.500 1.600 3,400 1.200 Sales Promotions - Weeks 4 6 16 2 3 3 2 8 1 Discount 20.0% 12.0% 17.0% 15.0% 15.0% 15.0% 0.0% 18.0% 10.0% Warranty period (day) 360 180 180 180 360 180 180 180 60 Demand for ACC Units (000) 251.8 258.7 293.5 373.7 269.2 270.7 197.3 506.6 197.6 Gained/Lost (due to stockouts) +3.8 +3.9 +4.4 -33.7 +4.0 +4.1 +3.0 +7.6 +3.0 AC Camera Units Sold (000us) 255.6 262.6 297.9 340.0 273.2 274.8 200.3 514.2 200.6 Market Share 9.8% 10.0% 11.4% 13.0% 10.4% 10.5% 7.6% 19.6% 7.7% Special AC Camera Contracts Discount Offer (off started price) Value Index 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0 Special Contract Units Sold (000) 0 0 0 0 0 0 0 0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 UAV DRONE SEGMENT Price (average direct sales per unit) 1,350 1,566 1,559 2,000 1,550 1,420 1,500 1,163 1,100 Discount to Online Retailers 10% 16% 15% 14% 20 15% 8% PIQ Rating (1 to 10 stars) 15% 15% 5.0* 5.6* 6.2* 6.3* 5.5* 5.8* 5.0* 5.1* 4.0* Brand Reputation prior your image 65 72 79 76 79 78 71 94 66 Number of Models 1 3 2 4 2 2 4 2 2 Online Retailers 30 42 38 29 42 40 27 46 28 Website Displays (5000) 2.000 1,600 1,900 2.800 2.200 2.000 1.800 5,000 1,200 Search Engine Advertising 3000 1200 1.700 1900 3.000 2200 2000 1.700 4.000 1.200 Retailer Recruitment (per unit) 102.61 118.34 102.27 112 24 106.28 94.67 84.03 129.94 73.18 Warranty Period (kays) 360 180 180 180 180 120 180 120 60 Drone Unit-Direct (company website 43.5 39.5 41.9 31.9 37.6 43.3 47.4 68.7 35.6 Demand 3rd-Party Retailers 17.6 (0005 9.2_16.9 19.6 20.7 16.9 11.9 33.9 12.9 Total Demand 52.7 56.4 59.5 51.5 58.3 60.2 Gained/Lost (due to stockouts) 59.3 102.6 48.5 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 UAV Drone Units Sold (000) 52.7 56.4 59.5 51.5 58.3 60.2 59.3 102.6 48.5 Market Share 9.6% 10.3% 10.8% 9.4% 10.6% 11.0% 10.8% 18.7% 8.8% Aug Disco Avg Value Total Units 1,468 142 5.4* 76 2.4 36 2.278 2.100 102.62 173 43.3 17.7 61.0 0.0 61.0 11.1% Industry 1 Competitive Intelligence Reports - Comparative Competitive Efforts K L Ind. Avg. 4.1+ 281 5.4* 76 3.6 35 70 2,931 7.84 2.168 1,411 5.0 14.4% 207 255.0 -0.1 255.0 11.1% Asia-Pacific Competitive Efforts by Company A B D E F H I AC CAMERA SEGMENT Price (average wholesale per unit) 260 323 329 245 300 295 300 250 225 P/Q Rating (1 to 10 stars) 5.3* 5.6* 6.3* 4.5* 5.5* 5.9* 5.6* 5.5* Brand Reputation prior year image) 65 72 79 76 79 78 71 94 66 Number of Models 3 4 4 4 3 3 4 4 3 Retail Multi-Store Chains 24 45 43 43 43 30 24 42 21 Outlets Online Retailers 48 85 87 88 84 57 57 85 41 Local Retailers 2,000 3,594 3,600 3,598 3,589 2,450 2.216 3,602 1,729 Retailer Support (per unit) 4.57 10.29 9.29 9.11 5.82 9.64 6.84 8.25 6.78 Advertising Budget (5000) 1,010 2,400 2,400 2,500 2,100 1,500 1,600 5,000 1,000 Website Displays (5000s) 900 1,200 1,400 1,900 1,500 1,300 1,400 2,200 900 Sales Promotions - Weeks 4 6 16 2 3 3 2 8 1 Discount 20.0% 10.0% 17.0% 15.0% 15.0% 15.0% 100% 18.0% 10.0% Warranty Period (days) 360 180 180 180 360 180 180 180 60 Demand for ACC Units (000s) 242.9 213.9 269.2 334.8 223.2 207.5 190.0 449.8 163.8 Gained/Lost (due to stackouts) +3.7 +3.2 +4.1 -302 +3.4 +3.1 +2.9 +6.8 +2.5 AC Camera Units Sold (000s) 246.6 217.1 273.3 304.6 226.6 210.6 192.9 456.6 166.3 Market Share 10.7% 9.5% 11.9% 13.3% 9.9% 9.2% 8.4% 19.9% 7.2% Special AC Camera Contracts Discount Offer (% off standard prion) Value Index 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0 0 0 0 Special Contract Units Sold (0001) 0 0 0 0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 UAV DRONE SEGMENT Price (average direct sale Sper unit) 1,475 1,530 1,499 1,900 1,500 1,390 1,400 1,181 Discount to Online Retailers 1,050 10% 13 15% 10% 20% 12% 7% 15 PIQ Rating (1 to 10 stars) 154 5.0* 5.6* 6.2* 6.3* 5.5* 5.8* 5.0* 5.1* Brand Reputation prior year image 4.0* 65 72 79 76 79 78 71 94 66 Number of Models 1 3 2 4 2 2 4 2 2 Online Retailers 23 25 36 25 42 29 22 40 22 Website Displays (5000) 1,000 1,250 1,300 2,600 2,100 1,000 1,500 3,000 900 Search Engine Advertising (3000) 2.500 1.250 1,500 2,000 2.100 1.500 1.500 3,000 600 Retailer Recruitment (per unit) 108.07 88.50 111.11 155.56 100.00 127.12 69.31 122.43 60.99 Warranty Period (y) 360 180 180 180 180 120 180 120 60 Drone Unit - Direct company vites) 25.9 25.2 27.6 23.8 26.3 33.5 40.5 48.3 28.7 Demand 3rd-Party Retailers (0005) 5.7 11.3 10.8 9.0 13.0 11.8 10.1 25.5 10.1 Total Demand 31.6 36.5 38.4 32.8 39.3 45.3 Gained/Lost (due to stockouts) 50.6 73.8 38.8 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 UAV Drone Units Sold (000s) 31.6 36.5 328 39.3 45.3 50.6 73.8 38.8 Market Share 8.2% 9.4% 9.9% 8.5% 10.2% 11.7% 13.1% 19.1% 10.0% Avg. Disco Avg. Value Total Units 1,436 13.0% 5.4* 76 2.4 29 1,628 1,772 104.79 173 31.1 11.9 43.0 0.0 43.0 11.1% 38.4 Industry 1 Competitive Intelligence Reports - Comparative Competitive Efforts Ind. J K L Avg. 78 283 5.4* 76 3.6 28 58 1,896 7.97 1.619 1.226 5.0 14.2% 207 178.0 +0.1 178.1 11.1% Latin America Competitive Efforts by Company A B D E F H I AC CAMERA SEGMENT Price (average wholesale per unit) 270 323 329 245 310 295 300 PIQ Rating (1 to 10 stars) 248 225 5.3* 5.6* 6.3* 4.5* 5.5* 5.9* Brand Reputation prior year image 5.6* 5.5* 4.1* 65 72 79 76 79 71 94 66 Number of Models 3 4 4 3 3 4 4 3 Retail Multi-Store Chains 14 34 34 33 33 32 20 33 17 Outlets Online Retailers 31 72 70 70 70 60 43 72 33 Local Retailers 820 2,390 2,559 2,555 2,140 1,680 1,406 2,561 950 Retailer Support (5 per unit) 4.79 11.29 8.86 9.69 6.11 10.32 6.56 7.91 6.23 Advertising Budget (5000s) 850 2,000 1,600 1,800 1,775 1,300 1,500 3,000 750 Website Displays (5000s) 610 1,200 1,300 1,400 725 1,300 900 3,000 600 Sales Promotions - Weeks 4 6 16 2 3 3 2 8 1 Discount 20.0% 10.0% 17.0% 15.0% 13.0% 15.0% 10.0% 18.0% 100% Warranty Period (chay) 360 180 180 180 360 180 180 180 60 Demand for ACC Units (000) 162.9 150.6 186.2 221.8 147.2 155.0 137.2 315.9 125.3 Gained/Lost (due to stockouts) +2.4 +22 +2.8 -20.0 +22 +2.3 +2.0 +4.7 +1.9 AC Camera Units Sold (000) 165.3 152.8 189.0 201.8 149.4 157.3 139.2 320.6 127.2 Market Share 10.3% 9.5% 11.8% 12.6% 9.3% 9.8% 8.7% 20.0% 7.9% Special AC Camera Contracts Discount Offer% off standard price) Value Index 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Special Contract Units Sold (0004) 0 0 0 0 0 0 0 0 0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 UAV DRONE SEGMENT Price (average direct sale per unit) 1,475 1,480 1,499 1,900 1,500 1,390 1,400 1,160 1,050 Discount to Online Retailers 10% 12% 15% 10% 20% 12% 7% 15% 15% P/Q Rating (1 to 10 stars) 5.0* 5.6* 6.2* 6.3* 5.5* 5.8* 5.0* 5.1* Brand Reputation prior year image 4.0* 65 72 79 76 79 78 71 94 66 Number of Models 1 3 2 4 2 2 4 2 2 Online Retailers 19 26 18 34 24 18 38 18 Website Displays (5000) 1,300 1,100 950 2,000 1,900 1,300 1,400 2,100 600 Search Engine Advertising (5000s) 1,400 1.100 1.400 2.000 1.900 1,000 1,100 2.000 300 Retailer Recruitment (per unit) 150.40 108.11 126.76 155.17 95.24 139.53 81.97 123.44 63.73 Warranty Period (days) 60 180 180 180 180 120 180 120 60 Drone Unit-Direct (company website 12.9 16.0 17.1 14.8 16.0 20.2 24.4 Demand 3rd-Party Retailers 28.8 16.9 2.5 7.4 (000) 7.1 5.8 8.4 8.6 6.1 15.1 5.9 Total Demand 15.4 234 24.2 Gained/Lost (due to stockouts) 20.6 24.4 28.8 30.5 43.9 228 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 UAV Drone Units Sold (000) 0.0 15.4 23.4 24.2 20.6 24.4 28.8 30.5 43.9 22.8 Market Share 6.6% 10.0% 10.3% 8.8% 10.4% 12.3% 13.0% 18.8% 9.7% Avg. Discou Avg Value Total Units 36 1,428 12.9% 5.4* 76 2.4 26 1,406 1.356 116.04 140 18.6 7.4 26.0 0.0 26.0 11.1% Industry 1 Scoreboard Game to Date Scoreboard Year 8 RANK OVERALL G-T-D SCORE LE. B-1-12 SCORE SCORE COMPANY NAME OVERALL BONUS SCORE POINTS 1 Bright Magic 111 94 103 1 104 2 tie) Axcell 107 84 96 0 96 2 (tie) Enterprise Chingu 107 84 96 0 96 2 (tie) Camera 360 106 83 95 1 96 5 (tie) Future Focus 104 83 94 0 94 5 (tie) Hexagon 104 82 93 1 94 7 1 Company 74 58 66 0 66 8 Definition of Succes 59 46 53 0 53 9 Go Cam 58 43 51 1 52 1 Overall (game-to-date) Investor Expectation score. 2 Overall (game-to-date) Best-In-Industry score. Combined Investor Expectation and Best-In-Industry scores based on instructor-established 50%-50% weighting Industry 1 Competitive Intelligence Reports - Comparative Competitive Efforts L Ind. Avg. 299 5.4* 76 3.6 47 100 4,088 8.27 3,714 2. 169 5.0 14.9% 207 339.0 0.0 3390 11.1% North America Competitive Efforts by Company A B C D E F G H I AC CAMERA SEGMENT Price (average wholesale per unit) 285 328 359 250 324 310 350 261 225 P/Q Rating (1 to 10 stars) 5.3* 5.6* 6.3* 4.5* 5.5* 5.9* 5.6* 5.5* 4.1* Brand Reputation prior year image) 65 72 79 76 79 78 71 94 66 Number of Models 3 4 4 4 3 3 4 4 3 Retail Multi-Store Chains 32 53 57 54 56 45 37 54 32 Outlets Online Retailers 66 120 118 120 121 87 80 118 66 Local Retailers 2,760 4,650 4,936 4,913 4,912 3,600 3,333 4,927 2,760 Retailer Support (5 per unit) 5.97 9.85 9.30 9.82 6.899.00 7.828.64 7.18 Advertising Budget (5000) 2,525 3,200 3,400 5,000 3,400 2,400 3,000 8,000 2,500 Website Displays (5000) 1,525 1,500 1,400 3,500 2,300 1,800 2,000 4,000 1,500 Sales Promotions Weeks 4 6 16 2 3 3 2 8 1 Discount 20.0% 14.0% 17.0% 15.0% 15.0% 15.0% 100% 18.0% 10.0% Warranty Period (chays) 360 180 180 180 360 180 180 180 60 Demand for ACC Units (000s) 284.8 314.7 344.2 432.8 319.5 300.1 249.3 567.4 238.3 Gained/Lost (due to stockouts) +4.3 +4.7 +5.2 -39.1 +4.8 +4.5 +3.7 +8.5 +3.6 AC Camera Units Sold (0001) 289.1 319.4 349.4 393.7 324.3 304.6 253.0 575.9 241.9 Market Share 9.5% 10.5% 11.5% 12.9% 10.6% 10.0% 8.3% 18.9% 7.9% Special AC Camera Contracts Discount Offer (% off standard price Value Index 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0 0 0 0 0 Special Contract Units Sold (000) 0 0 0 0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 UAV DRONE SEGMENT Price (average direct sales per unit) 1,500 1,566 1,559 2,000 1,550 1,420 1,500 1,180 1.100 Discount to Online Retailers 10% 18% 15% 16% 20% 15% 8% 15% 15% P/Q Rating (1 to 10 stars) 5.0* Brand Reputation prior year image 5.6* 6.2* 6.3* 5.5* 5.8* 5.0* 5.1 4.0* 65 72 79 76 79 78 71 94 66 Number of Models 1 3 2 4 2 2 4 2 2 Online Retailers 36 47 50 35 52 43 32 58 32 Website Displays (5000s) 1,800 1,800 2,000 3,000 2,500 2,000 2,000 5,000 1,500 Search Engine Advertising (3000) 3.700 1.900 2.600 4.000 2.500 2.500 2.100 4.000 1.500 Retailer Recruitment (per unit) 112.15 112.61 100.88 107.14 69.87 35.86 40.54 125.89 72.87 Warranty Period (days) 360 180 180 180 180 180 120 60 Drone Unit - Direct company website) 50.2 47.3 53.2 40.3 48.8 53.5 59.4 82.3 43.5 Demand 3rd-Party Retailers (0005 10.7 22.2. 22.8 28.0 22.9 19.8 14.8 39.7 15.7 Total Demand 60.9 69.5 76.0 68.3 71.7 733 74.2 122.0 59.2 Gained/Lost (due to stockouts) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 UAV Drone Units Sold (000) 60.9 69.5 76.0 68.3 71.773.3 74.2 122.0 59.2 Market Share 9.0% 10.3% 11.3% 10.1% 10.6% 10.9% 11.0% 18.1% 8.8% Avg. Discou Avg. Value Total Units 0.0 o 1,486 14.7% 5.4* 76 2.4 43 2,400 2.756 91.98 173 + 53.2 21.8 75.0 0.0 75.0 11.19 120 Industry 1 Competitive Intelligence Reports - Comparative Competitive Efforts KL Ind. Avg. 270 76 294 5.4* 76 3.6 41 85 3,507 8.64 2.533 1,790 5.0 14.7% 207 291.0 0.0 291.0 11.15 Europe-Africa Competitive Efforts by Company B DE F H I AC CAMERA SEGMENT Price (average wholesale per unit) 331 359 240 324 300 350 248 225 P/Q Rating (1 to 10 stars) 5.3* 5.6* 6.3* 4.5* 5.5* 5.9* 5.6* 5.5* 4.1* Brand Reputation prior year image 65 72 79 79 78 71 94 66 Number of Models 3 4 4 4 3 3 4 4 3 Retail Multi-Store Chains 24 48 48 50 50 44 29 49 24 Outlets Online Retailers 51 100 104 107 104 83 61 102 51 Local Retailers 2,050 4,276 4,310 4,274 4,311 3,550 2,476 4,266 2,050 Retailer Support (per unit) 5.72 10.44 9.20 9.90 9.29 9.42 8.11 8.39 7.29 Advertising Budget (5000s) 1.200 3,000 2,900 2.500 2,900 1,900 2,000 5,000 1,400 Website Displays (5000s) 1.210 1.500 1,400 2.500 1.800 1.500 1.600 3,400 1.200 Sales Promotions - Weeks 4 6 16 2 3 3 2 8 1 Discount 20.0% 12.0% 17.0% 15.0% 15.0% 15.0% 0.0% 18.0% 10.0% Warranty period (day) 360 180 180 180 360 180 180 180 60 Demand for ACC Units (000) 251.8 258.7 293.5 373.7 269.2 270.7 197.3 506.6 197.6 Gained/Lost (due to stockouts) +3.8 +3.9 +4.4 -33.7 +4.0 +4.1 +3.0 +7.6 +3.0 AC Camera Units Sold (000us) 255.6 262.6 297.9 340.0 273.2 274.8 200.3 514.2 200.6 Market Share 9.8% 10.0% 11.4% 13.0% 10.4% 10.5% 7.6% 19.6% 7.7% Special AC Camera Contracts Discount Offer (off started price) Value Index 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0 Special Contract Units Sold (000) 0 0 0 0 0 0 0 0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 UAV DRONE SEGMENT Price (average direct sales per unit) 1,350 1,566 1,559 2,000 1,550 1,420 1,500 1,163 1,100 Discount to Online Retailers 10% 16% 15% 14% 20 15% 8% PIQ Rating (1 to 10 stars) 15% 15% 5.0* 5.6* 6.2* 6.3* 5.5* 5.8* 5.0* 5.1* 4.0* Brand Reputation prior your image 65 72 79 76 79 78 71 94 66 Number of Models 1 3 2 4 2 2 4 2 2 Online Retailers 30 42 38 29 42 40 27 46 28 Website Displays (5000) 2.000 1,600 1,900 2.800 2.200 2.000 1.800 5,000 1,200 Search Engine Advertising 3000 1200 1.700 1900 3.000 2200 2000 1.700 4.000 1.200 Retailer Recruitment (per unit) 102.61 118.34 102.27 112 24 106.28 94.67 84.03 129.94 73.18 Warranty Period (kays) 360 180 180 180 180 120 180 120 60 Drone Unit-Direct (company website 43.5 39.5 41.9 31.9 37.6 43.3 47.4 68.7 35.6 Demand 3rd-Party Retailers 17.6 (0005 9.2_16.9 19.6 20.7 16.9 11.9 33.9 12.9 Total Demand 52.7 56.4 59.5 51.5 58.3 60.2 Gained/Lost (due to stockouts) 59.3 102.6 48.5 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 UAV Drone Units Sold (000) 52.7 56.4 59.5 51.5 58.3 60.2 59.3 102.6 48.5 Market Share 9.6% 10.3% 10.8% 9.4% 10.6% 11.0% 10.8% 18.7% 8.8% Aug Disco Avg Value Total Units 1,468 142 5.4* 76 2.4 36 2.278 2.100 102.62 173 43.3 17.7 61.0 0.0 61.0 11.1% Industry 1 Competitive Intelligence Reports - Comparative Competitive Efforts K L Ind. Avg. 4.1+ 281 5.4* 76 3.6 35 70 2,931 7.84 2.168 1,411 5.0 14.4% 207 255.0 -0.1 255.0 11.1% Asia-Pacific Competitive Efforts by Company A B D E F H I AC CAMERA SEGMENT Price (average wholesale per unit) 260 323 329 245 300 295 300 250 225 P/Q Rating (1 to 10 stars) 5.3* 5.6* 6.3* 4.5* 5.5* 5.9* 5.6* 5.5* Brand Reputation prior year image) 65 72 79 76 79 78 71 94 66 Number of Models 3 4 4 4 3 3 4 4 3 Retail Multi-Store Chains 24 45 43 43 43 30 24 42 21 Outlets Online Retailers 48 85 87 88 84 57 57 85 41 Local Retailers 2,000 3,594 3,600 3,598 3,589 2,450 2.216 3,602 1,729 Retailer Support (per unit) 4.57 10.29 9.29 9.11 5.82 9.64 6.84 8.25 6.78 Advertising Budget (5000) 1,010 2,400 2,400 2,500 2,100 1,500 1,600 5,000 1,000 Website Displays (5000s) 900 1,200 1,400 1,900 1,500 1,300 1,400 2,200 900 Sales Promotions - Weeks 4 6 16 2 3 3 2 8 1 Discount 20.0% 10.0% 17.0% 15.0% 15.0% 15.0% 100% 18.0% 10.0% Warranty Period (days) 360 180 180 180 360 180 180 180 60 Demand for ACC Units (000s) 242.9 213.9 269.2 334.8 223.2 207.5 190.0 449.8 163.8 Gained/Lost (due to stackouts) +3.7 +3.2 +4.1 -302 +3.4 +3.1 +2.9 +6.8 +2.5 AC Camera Units Sold (000s) 246.6 217.1 273.3 304.6 226.6 210.6 192.9 456.6 166.3 Market Share 10.7% 9.5% 11.9% 13.3% 9.9% 9.2% 8.4% 19.9% 7.2% Special AC Camera Contracts Discount Offer (% off standard prion) Value Index 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0 0 0 0 Special Contract Units Sold (0001) 0 0 0 0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 UAV DRONE SEGMENT Price (average direct sale Sper unit) 1,475 1,530 1,499 1,900 1,500 1,390 1,400 1,181 Discount to Online Retailers 1,050 10% 13 15% 10% 20% 12% 7% 15 PIQ Rating (1 to 10 stars) 154 5.0* 5.6* 6.2* 6.3* 5.5* 5.8* 5.0* 5.1* Brand Reputation prior year image 4.0* 65 72 79 76 79 78 71 94 66 Number of Models 1 3 2 4 2 2 4 2 2 Online Retailers 23 25 36 25 42 29 22 40 22 Website Displays (5000) 1,000 1,250 1,300 2,600 2,100 1,000 1,500 3,000 900 Search Engine Advertising (3000) 2.500 1.250 1,500 2,000 2.100 1.500 1.500 3,000 600 Retailer Recruitment (per unit) 108.07 88.50 111.11 155.56 100.00 127.12 69.31 122.43 60.99 Warranty Period (y) 360 180 180 180 180 120 180 120 60 Drone Unit - Direct company vites) 25.9 25.2 27.6 23.8 26.3 33.5 40.5 48.3 28.7 Demand 3rd-Party Retailers (0005) 5.7 11.3 10.8 9.0 13.0 11.8 10.1 25.5 10.1 Total Demand 31.6 36.5 38.4 32.8 39.3 45.3 Gained/Lost (due to stockouts) 50.6 73.8 38.8 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 UAV Drone Units Sold (000s) 31.6 36.5 328 39.3 45.3 50.6 73.8 38.8 Market Share 8.2% 9.4% 9.9% 8.5% 10.2% 11.7% 13.1% 19.1% 10.0% Avg. Disco Avg. Value Total Units 1,436 13.0% 5.4* 76 2.4 29 1,628 1,772 104.79 173 31.1 11.9 43.0 0.0 43.0 11.1% 38.4 Industry 1 Competitive Intelligence Reports - Comparative Competitive Efforts Ind. J K L Avg. 78 283 5.4* 76 3.6 28 58 1,896 7.97 1.619 1.226 5.0 14.2% 207 178.0 +0.1 178.1 11.1% Latin America Competitive Efforts by Company A B D E F H I AC CAMERA SEGMENT Price (average wholesale per unit) 270 323 329 245 310 295 300 PIQ Rating (1 to 10 stars) 248 225 5.3* 5.6* 6.3* 4.5* 5.5* 5.9* Brand Reputation prior year image 5.6* 5.5* 4.1* 65 72 79 76 79 71 94 66 Number of Models 3 4 4 3 3 4 4 3 Retail Multi-Store Chains 14 34 34 33 33 32 20 33 17 Outlets Online Retailers 31 72 70 70 70 60 43 72 33 Local Retailers 820 2,390 2,559 2,555 2,140 1,680 1,406 2,561 950 Retailer Support (5 per unit) 4.79 11.29 8.86 9.69 6.11 10.32 6.56 7.91 6.23 Advertising Budget (5000s) 850 2,000 1,600 1,800 1,775 1,300 1,500 3,000 750 Website Displays (5000s) 610 1,200 1,300 1,400 725 1,300 900 3,000 600 Sales Promotions - Weeks 4 6 16 2 3 3 2 8 1 Discount 20.0% 10.0% 17.0% 15.0% 13.0% 15.0% 10.0% 18.0% 100% Warranty Period (chay) 360 180 180 180 360 180 180 180 60 Demand for ACC Units (000) 162.9 150.6 186.2 221.8 147.2 155.0 137.2 315.9 125.3 Gained/Lost (due to stockouts) +2.4 +22 +2.8 -20.0 +22 +2.3 +2.0 +4.7 +1.9 AC Camera Units Sold (000) 165.3 152.8 189.0 201.8 149.4 157.3 139.2 320.6 127.2 Market Share 10.3% 9.5% 11.8% 12.6% 9.3% 9.8% 8.7% 20.0% 7.9% Special AC Camera Contracts Discount Offer% off standard price) Value Index 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Special Contract Units Sold (0004) 0 0 0 0 0 0 0 0 0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 UAV DRONE SEGMENT Price (average direct sale per unit) 1,475 1,480 1,499 1,900 1,500 1,390 1,400 1,160 1,050 Discount to Online Retailers 10% 12% 15% 10% 20% 12% 7% 15% 15% P/Q Rating (1 to 10 stars) 5.0* 5.6* 6.2* 6.3* 5.5* 5.8* 5.0* 5.1* Brand Reputation prior year image 4.0* 65 72 79 76 79 78 71 94 66 Number of Models 1 3 2 4 2 2 4 2 2 Online Retailers 19 26 18 34 24 18 38 18 Website Displays (5000) 1,300 1,100 950 2,000 1,900 1,300 1,400 2,100 600 Search Engine Advertising (5000s) 1,400 1.100 1.400 2.000 1.900 1,000 1,100 2.000 300 Retailer Recruitment (per unit) 150.40 108.11 126.76 155.17 95.24 139.53 81.97 123.44 63.73 Warranty Period (days) 60 180 180 180 180 120 180 120 60 Drone Unit-Direct (company website 12.9 16.0 17.1 14.8 16.0 20.2 24.4 Demand 3rd-Party Retailers 28.8 16.9 2.5 7.4 (000) 7.1 5.8 8.4 8.6 6.1 15.1 5.9 Total Demand 15.4 234 24.2 Gained/Lost (due to stockouts) 20.6 24.4 28.8 30.5 43.9 228 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 UAV Drone Units Sold (000) 0.0 15.4 23.4 24.2 20.6 24.4 28.8 30.5 43.9 22.8 Market Share 6.6% 10.0% 10.3% 8.8% 10.4% 12.3% 13.0% 18.8% 9.7% Avg. Discou Avg Value Total Units 36 1,428 12.9% 5.4* 76 2.4 26 1,406 1.356 116.04 140 18.6 7.4 26.0 0.0 26.0 11.1%
