Accountants have been criticized for leaving valuation skills/issues to finance professionals. The concern: How can we properly prepare, or audit, financial information if we dont take more ownership for understanding key valuations? Chapter 7 describes specialists who perform measurement in practice. Taking the time to understand measurement will also enhance students marketability as professionals.

Measurement items can be very subjective. So many of the numbers on the financial statements are estimated/contrived based on guidance requirements. For instance, we would debate what is the ideal measurement attribute for a building on the balance sheet? What are your thoughts on this?