Laundry detergent's category pricing structure PRICING STRUCTURE OF UNILEVER SURF EXCEL SKU Case Distributor Case Distributor Trade Case Retail Case Retailer No. Varnant SKU Type Size Size Price (PKR) Price (PKR) Margin (%) Price (PKR) Price (PKR) Price (PKR) Price (PKR) Markup (5) 1 Surf Excel 2 Surf Excel 3 Surf Excel 4 Surf Excel 5 Surf Excel 6 Surf Excel 7 Surf Excel 8 Surf Excel Matic 500 gms 9 Surf Excel Matic 35 gms 65 gms 100 gms 500 gms Pouch 1 Kg 2 Kg 3 Kg Sachet 204 8.736 17.76 1782.144 4% 9.1 1856.4 10 2040 1800 9% Sachet 90 1598.4 4% 18.5 1665 20 8% Pouch 35 88.32 3091.2 4% 92 3220 100 3500 8% 24 134.4 3225.6 4% 140 3360 150 3600 7% 8% Bag Bag Bag Pouch 12 273.6 3283.2 4% 285 3420 310 3720 6. 508.8 3052.8 4% 530 3180 580 3480 9% 4. 611.52 2446.08 4% 637 700 9% 2548 3480 2800 24 139.2 3340.8 4% 145 160 3840 9% 1 Kg Bag 12 278.4 3340,8 4% 290 3480 320 3840 9% PRICING STRUCTURE OF P&G istributor Price Distributor Trade Price No Description Units/Per Case MRP (PKR) Retail Margin (PKR) (PKR) 9.025 Margin (%) 5% 5% (PKR) 9.5 Ariel Regular 40gm 180 120 10 Ariel Regular 80gm 5% 5% 2 18.05 19 20 Ariel Regular 200gm Ariel Regular 500gm Ariel Regular 1Kg 60 49.875 5% 52.5 145 55 5% 4. 24 137.75 5% 150 3% 5. 12 270.75 5% 285 310 9% Ariel Regular 2Kg Ariel Regular 3Kg 8 Ariel Touch of Downy 500g Ariel Touch of Downy 1Kg 6. 10 503.5 5% 5% 530 580 9% 6 665 700 17% 820 155 24 135.85 270.75 5% 5% 143 8% 12 285 310 9% PRICING STRUC TURE OF COLGATE PALMOLIVE MRP Retal Margin (PKR) 12% Distributor Distributor Price (PKR) Margin ( Price (PKR) (PKR) 5% 5% 5% 5% 5% 5% 5% 5% 5% Trade No Description 1 Brite 20mg Capsule 10s 2 Brite Anti Bacterial 500g 3 Brite Anti Bacterial 500gm 4 Brite Anti Bacterial Detergent Powder 1kg 5 Brite Antibacterial Washing Powder 1kg 6 Brite Antibacterial Washing Powder 500gm 7 Brite Machine Wash 1kg 8 Brite Machine Wash Detergent Powder 1kg 9 Brite Machine Wash Detergent Powder 1000g 10 Brite Machine Wash Detergent Powder 500g 54.34 57 2 124.96 136.4 263 12 237.6 65 118.712 129 58 249 964 225.72 108.68 282.568 142 155 299 270 130 338 375 375 12% 12% 12% 12% 114.4 12% 297.44 330 330 12% 12% 12% 12% 313.5 313.5 154.66 5% 162.8 185 A- Give your analytical perspective by examining laundry category behavior on above pricing matrix B- How distributors of laundry detergent market players can ensure the profitable feasibility during COVID-19 pandemic by keeping this pricing structure in consideration? Give your analytical stand