Name and describe an example that you have seen reflecting a competitive advantage in the market. Think in terms of product, niche , placement. (a product you have brought, a store you have heard of on the news, google, etc.)

Answer using some of the following questions as a guide:

What is their product / service?

What is their advantage? (were they a niche, were they in the right place right time)

What was their disadvantage?

How did you hear about them?

What could you possibly learn from them as a small business owner/ start up?

please do this on amazon australia and provide 3 references as well along with in-text citation